Paris School of EntrepreneurshipAI in Practice — Level 2 · Lucas Zanelatto
Session 6 of 6
Capstone — Strategic Analysis + Certification0%
Session 6 —
Capstone — Strategic Analysis + Certification
Friday 4 September · 11:00–13:00 · Servcorp Paris Kléber · Final Session
Enter your access code to begin.
Your code was in your Student Portal email.
6
Session 6 · Friday 4 September · 11:00–13:00 · Final Session · Servcorp Paris Kléber
Startup Strategic Analysis + PSE Certification
Final Session Brief
From participant to operator.
The Startup Strategic Analysis is a one-to-two page AI-assisted brief on your AI video service opportunity. Built using AI. Reviewed and owned by you. Your first real founder intelligence document.
01Run the 4-prompt Strategic Analysis chain — market landscape, competitor positioning, key assumptions, prioritised 30-day actions.
02Review and edit until it passes all 4 quality tests — specificity, accuracy, assumption honesty, action specificity.
03Complete the programme close and your Day 15 commitment.
Deliverable 2 · Startup Strategic Analysis
Block 1 — 4-Prompt Chain · 60 Minutes
AI drafts. You own it.
Run each prompt in Claude or ChatGPT. Paste the outputs. Edit until every section is specific, accurate, and honest. Your coach challenges — you defend.
1
Prompt 1 · 15 min
Market Landscape — who exists and what they offer
Prompt: "I am building an AI music video service targeting independent artists and small labels in Brazil. Who are the 5 main competitors — including direct AI video services, traditional production, and doing nothing? For each: primary client, core promise, biggest limitation. Table format."
2
Prompt 2 · 15 min
Competitor Positioning — the gap they leave open
Prompt: "Based on the above, what specific problem does none of these competitors solve well for independent Brazilian artists with limited budgets? Give me 3 gaps, ranked by size of the pain."
3
Prompt 3 · 15 min
Key Assumptions — what must be true
Prompt: "Here is my AI video service concept: [description]. What are the three assumptions it depends on most heavily? For each, state what would happen to the business if this assumption is wrong."
4
Prompt 4 · 15 min
30-Day Action List — what to do on Monday
Prompt: "Given this analysis, what are the three most important actions for this AI video service in the next 30 days? Sequence them — which must happen before the others? Make each specific and time-bound."
Block 2 · Quality Review
Before You Submit — Four Tests
Four tests. All four must pass.
Read your analysis against each test. Anything that fails gets rewritten before you submit. This is the edit where thinking happens.
Quality Test 1
Specificity test: could this analysis have been written about any AI video service in any country?
If yes — add Lucas's actual constraints, Brazilian market context, his label relationships, and specific numbers.
Pass — this analysis could only have been written about my specific situation
Needs work — I'm going back to add more specific context
Quality Test 2
Accuracy test: are all competitors real, and are the key claims about them verified?
Pass — I checked the top 3 competitors against real sources
Needs work — I need to spot-check before treating this as a real brief
Quality Test 3
Assumption honesty test: would a sceptical investor nod or roll their eyes at your 3 assumptions?
Pass — each assumption is specific and falsifiable; I know exactly when it's proven wrong
Needs work — some assumptions are vague; I need to make them falsifiable with named success criteria
Quality Test 4
Action specificity test: can you open this on Monday at 09:00 and know exactly what to do first?
Pass — Action 1 is specific, has a deadline, and I know what success looks like
Ready to submit
Needs work — 'do more research' is not an action; rewriting Action 1
Programme Close
Final 15 Minutes — Three Questions
Before you leave. Three questions.
Your coach will ask these out loud. Write your answers here first — it makes the conversation more honest and specific.
Close · Q01
What is the most important thing that changed in how you think about AI between Wednesday morning and right now?
Not 'what did you learn' — what actually shifted? The shift is what you keep.
0 / 500
Close · Q02
Which workflow will you run first — and on what specific day and time?
Not 'soon.' A specific day. A specific time.
The Validation Workflow — I will run it on [note the day below]
The AI Video Production Workflow — I will use it for my next brief on [note the day]
Both — Validation on [day], then Video workflow for the next brief that comes in
Close · Q03 — Your Day 15 Commitment
What will you do in the next 15 days that you could not have done before this programme?
One specific action. Named and time-bound. Your coach follows up on Day 15 and asks: did it happen?
0 / 400
PARIS SCHOOL OF ENTREPRENEURSHIP
Certificate of Completion
AI in Practice — Level 2
This certifies that
Lucas Zanelatto
has completed 16 hours of applied AI training and produced two certified capstone deliverables — Wednesday to Friday, 2–4 September 2025, Paris
Founder AI Workflow Document
Validation Workflow + AI Video Production Workflow + Prompt Library + Personal AI Protocol.
Startup Strategic Analysis
AI video service market brief — landscape, positioning, assumptions, 30-day actions.
PSE Certificate — AI in Practice Level 2
Private Participant Access granted · parisschoolofentrepreneurship.com
Slides
← → keys · right-click disabled
1/1