Discovery Questionnaire — AI in Practice Level 2 · Lucas ZanelattoParis School of Entrepreneurship
École Internationale d'Entrepreneuriat de Paris
Discovery
Questionnaire20 questions · About 20 minutes · Completed before your first session on Wednesday.
Your answers go directly to your coach — they shape everything that follows.

    AI in Practice — Level 2
    Prepared for Lucas Zanelatto
    Confidential
  
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Hey Lucas — welcome to the programme. Before your coach meets you in Paris on Wednesday, they want to understand who you are, where you are with AI, and what you're building. This questionnaire is completely confidential — it's not a test, there's no grading, and there are no wrong answers. The more honest and specific you are, the more your coach can tailor the three days to your actual situation.

By the time you finish, you'll also have a clear sense of exactly what you're about to experience — and why it was built for someone at your stage.
    Participant
Lucas Zanelatto
Programme
AI in Practice — Level 2
First session
Wed 2 September · 09:00
Format
1:1 · Fully personalised
Participant details
Email address
      Used only to confirm receipt of your questionnaire and for programme communication.
    
16hours of 1:1 coaching across 3 days
6sessions built around your startup
3certified deliverables you keep
1coach. All three days. Just you.
About you and your work
Your coach wants to know who's walking through the door on Wednesday — not your LinkedIn, just you.
Q 01
Tell your coach who you are and what you're building right now.
One paragraph — the version you'd tell someone at a dinner party. Your background, what you're working on, what drives you. The more specific, the better the session will be.
Q 02
What does your music label actually do — and who do you work with?
Artists you manage, the kind of music, how the business currently works. This becomes the raw material for every AI exercise in the programme.
Q 03
Have you built or launched other things before — outside the label?
Anything counts: a side project, a service business, a product. Or "just the label" is a fine answer.

      
The label is my first real venture — I'm still figuring out how to build things
      
I've tried other projects but the label is the one with real traction
      
Yes — I run the label and also do project work for other businesses
      
I've built and launched several things — the label is part of a broader portfolio
    
Your AI experience
No judgement here. The programme is designed to meet you exactly where you are — not where you think you should be.
Q 04
How would you honestly describe your current relationship with AI tools?
Think about how often you use them, what for, and how confident you feel about the results.

      
I've heard a lot about AI and I'm curious — but I haven't used it much yetStarting from scratch is actually the cleanest starting point.
      
I use ChatGPT occasionally — mostly to try things out or get quick answersMost founders are here. There's a lot of headroom to unlock.
      
I use AI regularly but results are hit-or-miss — I can't always replicate the good outputsThis gap is exactly what Session 2 closes.
      
AI is a core part of how I work — I have a sense of what works and what doesn'tWe'll go deep on workflows and strategic application from Day 1.
    
Q 05
Which AI tools have you actually spent time with? Select all that apply.
Be honest — this helps your coach know what to introduce vs. what to build on.
ChatGPT
Claude
Perplexity
Midjourney
Suno / Udio (AI music)
Runway / Kling (AI video)
ElevenLabs (AI voice)
Notion AI
Gamma / Beautiful.ai
None yet
Q 06
Which AI platform are you most excited to get better at — and why?
Could be something you've tried, something you've seen others use, or something you've only heard about. Tell your coach the tool and what excites you about it.
Q 07
When AI gives you a disappointing result, what do you usually do?
This reveals the most important thing about your current prompting style.

      
I usually accept it or give up — I don't know how to get a better resultSession 2 solves this completely. You'll never accept a bad output again.
      
I try again with different wording, but without a real method — mostly trial and errorGood instinct, missing the framework. You're close.
      
I adjust the prompt systematically — I know a few techniques that usually improve thingsStrong start. We'll turn this into a repeatable system.
      
I diagnose exactly what's missing and rebuild the prompt — I know what Role, Context, Task, and Format meanYou're already prompting like an operator. Day 2 goes deep.
    
Q 08
What's the most impressive thing you've seen AI do — in music, video, or anything else?
Something that genuinely surprised you. Could be something you did yourself, or something you saw online.
Your goals for this programme
Your goals — not what anyone else wants for you. The more honest you are here, the better Day 1 starts.
Q 09
You mentioned wanting to use AI to create music videos for your label and for other businesses. How developed is that idea right now?
This is the most important question in this section — your coach will build exercises around your answer.

      
It's still an idea — I haven't tried any AI video tools seriously yetPerfect starting point. We'll explore and test this live during the programme.
      
I've experimented with a few tools but haven't produced anything I'd show a clientExperimentation + the right framework = the work you'll produce by Friday.
      
I've made something I'm proud of — but I can't do it consistently or efficientlyWe'll systematise what's working and document it as a repeatable workflow.
      
I'm already producing AI video content — I want to do it faster, better, and turn it into a serviceWe go straight to business model, positioning, and the competitive analysis.
    
Q 10
What would make you feel this programme was completely worth the trip to Paris?
What would you say to someone who asked "was it worth it?" Be as specific as you can.

      
Understanding what AI can actually do for music and video production — a clear mental mapSessions 1 and 2 are specifically designed to give you this.
      
Having real workflows I can run — prompts, tools, a system I use from MondayThis is what Sessions 3–5 are entirely built around.
      
Leaving with a clear analysis of how to position the AI video service as a businessThe Strategic Analysis in Session 6 is exactly this.
      
All of the above — I want the toolkit, the system, and the business directionThis is the full programme. You'll have all three by Friday 13:00.
    
Q 11
What is the single biggest question about your AI video idea that you want answered this week?
The more specific, the more your coach can design the sessions around it. "How do I use AI better" is too broad — what's the actual thing you need resolved?
Q 12
How much did you personally choose to do this programme?
Completely confidential. There's genuinely no wrong answer — it helps your coach understand where you're starting from so they can earn your engagement rather than assume it.
1
2
3
4
5

        Someone else's idea mostly
        Completely my own choice
      
How you think and work
This shapes how your coach runs the sessions — the pace, the style, and when to push vs. when to give space to experiment.
Q 13
When you learn something new, what's your natural instinct?
Neither is better. Your coach will structure every session differently depending on your answer.

      
Give me the theory first — I want to understand how it works before I try it
      
Let me try immediately — I'll figure out why it works through doing
      
Quick explanation, then apply it right away — I need both together
    
Q 14
How comfortable are you sharing rough, half-formed ideas with someone you've just met?
Your coach will ask you to think out loud from the first session. This helps set the right dynamic.

      
Not very — I prefer to develop ideas privately before showing them
      
Reasonably comfortable if the environment feels safe and non-judgemental
      
Very comfortable — I actually learn better by sharing early and getting pushed
    
Q 15
What kind of feedback helps you improve most?
Your coach gives direct feedback throughout the three days. This calibrates how they deliver it.

      
Start with what's working, then tell me what to improve — I need the positive first
      
Be direct and straight — tell me what's wrong and how to fix it, don't soften it
      
Ask me questions that help me see the gap myself — I learn better through discovery
      
Show me a better example — seeing what good looks like is how I calibrate
    
Q 16
When a tool or process is harder to use than expected, what do you do?
AI tools can be frustrating before they're powerful. Your coach uses this to pace the difficulty curve.

      
I tend to move on — if it's not working fast, I look for something simpler
      
I push through, but I need quick wins to stay motivated
      
I enjoy the challenge — difficulty usually means there's something worth mastering
    
The programme and you
A few final questions so your coach can make Wednesday morning feel like it was built specifically for you — because it was.
Q 17
What do you already know about what the programme covers — and what are you most curious about?
There's no right answer. Your coach just wants to know what you're expecting and where the biggest curiosity is.
Q 18
Beyond the AI video idea — what's the biggest problem in your music label business that AI might be able to help with?
Think about the repetitive tasks, the research you avoid, the decisions you delay. This might open up a workflow you hadn't expected to build.
Q 19
Is there anything you're nervous about, or anything you'd want your coach to know before you walk in on Wednesday?
Completely optional. Stays between you and your coach. Could be about AI, the format, the idea — anything.
Q 20
If this programme changes one thing about how you build your business — just one — what would you want it to be?
This is your north star for the week. Your coach will come back to this exact answer on Friday afternoon and ask: did it happen?
Your answers go directly and only to your coach. No-one else sees them.
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