Paris School of EntrepreneurshipAI in Practice — Level 2 · Lucas Zanelatto
Session 4 of 6
Strategic Monitoring + Competitive Analysis0%
Session 4 —
Strategic Monitoring + Competitive Analysis
Thursday 3 September · 14:00–16:00 · Live Online
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Session 4 · Thursday 3 September · 14:00–16:00 · Live Online
Strategic Monitoring + Competitive Analysis
Session Brief
Intelligence, not noise.
Two hours to build your competitive intelligence system and run a full live analysis of the AI video market. The output feeds directly into Friday's Strategic Analysis capstone.
Opening · Review
Name one thing you learned about your market from this morning's Validation Workflow.
Active recall. If the workflow produced real insight, this is easy. If it's hard — that's the coaching signal.
01Build a sustainable signal monitoring system — 3 sources, 1 synthesis prompt, 20 minutes per week.
02Run a full competitive analysis of the AI video market — live, 30 minutes, real outputs.
03Complete the Strategic Assumptions Log — 3 assumptions named, ranked, each with a cheap test.
Session 4 Coaching Deck
Session 4 Slide Deck
Block 1 · Signal Check
Strategic Monitoring Check
Signal Check · Q01
Which of the 3 signal sources is most immediately valuable for your AI video service — and why?
Competitor outputs — knowing what other labels and video services are releasing
Client language — knowing exactly how clients describe what they want and what they complain about
Market signals — platform changes and industry trends that affect demand for AI video
Signal Check · Q02
Write the synthesis prompt you will use after collecting your weekly signals.
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Signal Check · Q03
A competitor label starts posting AI-generated content for their artists on Instagram. Signal or noise?
Signal — systematic content shift reveals a strategic commitment to AI video
Signal with context
Noise — social content is marketing, not strategy; tells you nothing about priorities
Depends — one-off test = noise; systematic shift over weeks = signal worth watching
Thinking Check Score
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Deliverable 4A · Startup Landscape Brief + Assumptions Log
Block 2 — Live Analysis Sprint · Lucas runs, coach observes
Your AI video market. Live. 30 minutes.
1
Step 1 · 10 min
Identify 4–5 competitors in the AI video market
Use Perplexity. Include: direct AI video services, traditional production, and 'client does it themselves.'
2
Step 2 · 8 min
Extract positioning — one sentence each
For each: who is this for, what do they promise, what do they NOT promise?
3
Step 3 · 6 min
Find the gap — what does none of them solve?
4
Step 4 · 6 min
Define the position — one sentence
Ask AI: 'Based on the above, write a positioning sentence for my AI video service that directly addresses the most important gap.' Edit until it's true.
Deliverable 4B · Strategic Assumptions Log
Three assumptions. Ranked. Each with a cheap test.
Rank by cost of being wrong — the most dangerous assumption goes first.
Assumption 1 — Demand
Assumption 2 — Channel
Assumption 3 — Advantage
Day 2 Complete.
Four sessions done. Friday is the capstone. In-person at Servcorp Kléber — bring everything you built this week.
Startup Landscape Brief
AI video market mapped — competitors, positioning, the gap you fill, your position statement.
Signal Monitoring Setup
Three sources, one synthesis prompt, 20-minute weekly routine. Starts Monday.
Strategic Assumptions Log
Three core assumptions named, ranked, and each assigned a cheap test with a success criterion.
Slides
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